The evolution of a national distance guidance service: trends and challenges

an article by A G Watts (National Institute for Careers Education and Counselling) and Gareth Dent (University for Industry) in British Journal of Guidance & Counselling Volume 36 Issue 4 November 2008

Abstract
Three trends in the evolution of the UK Learndirect advice service are identified:

1. the partial migration from telephone to web-based services;
2. the trend within the telephone service from information /advice-oriented interventions to more guidance-oriented interventions; and
3. the move from a mainly learning-oriented service to a more career-oriented service.

The extent to which these trends are due to changing patterns of customer needs and behaviours, or the effects of policy decisions reflected in social marketing campaigns, is reviewed. Comparable information from New Zealand is presented to indicate the impact of investment in such marketing. Implications for the proposed integration of the Learndirect service in England into a new careers service for adults are discussed. A number of more general conclusions are noted.

Hazel's comment:
Hard copy not yet available in the British Library (at least it wasn't last week) so I'll have to wait to read the whole thing. $28 to purchase if you want it purely from reading the abstract.

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